Major Search Engines
Started in 1998 as a
university project by Stanford University students
Sergey Brin and Larry Page, Google is now the dominant search engine by no
small margin and that didn't evolve slowly.
In fact, in June of
1999 Netscape Search was updated and AOL/Netscape search began to be powered by Google bringing
their search volume to approximately 3 million per day; huge for the time.
On June 26, 2000 Yahoo
Selected Google to provide its organic search results (replacing Inktomi) with
its impressive index of more than 25 million pages; again, huge for the time.
Google has since
become synonymous with the word "search" and as most of us know, is
often used in place of the word. Don't know the answer? Google it!
The
continued strength of Google as a search provider is based on a large number of
factors and won't be debated here, save to say, they have successfully provided
the results people are looking for in a manner those searchers either enjoy or
are comfortable enough with not to switch to a different provider.
Google continues to tweak their search
algorithm multiple times per month and adjust the layout of their results to
test for improved visitor experience and advertising revenue.
The majority of Google's revenue is derived
from their AdWords and AdSense programs. In fact, advertising accounts for more
than 95 percent of Google's earnings. If there is a weakness in the Google
model this is it; they need to tweak their layout and results to promote the
paid avenues of their offerings. This gives advantages to other engines who may
have revenue generation strategies outside of search.
Bing
Bing was unveiled by
Microsoft CEO Steve Ballmer on May 28, 2009, at the All Things Digital
conference in San Diego, California, for release on June 1, 2009.
Bing was launched in May 2009 as a fundamental
upgrade from Microsoft's previous efforts into search, MSN Search.
Since the launch of Bing, Microsoft's share
of the search marketplace has more than doubled. Add to that the deal between
Microsoft and Yahoo for Bing to power Yahoo's organic results and Bing powers
over 25 percent of search.
With the Microsoft/Yahoo alliance also came
the affect that Yahoo's paid search platform would be used to power both Yahoo
and Bing's paid results. While this may not seem like a big deal on the
surface, it is actually huge.
Where once business owners and marketers
had to consider whether it was worth the hassle of managing both a Bing paid
campaign (for the significantly lower traffic they yield over Google) and also
make the same call on managing a Yahoo paid campaign – the two now are
manageable in one convenient location, significantly reducing the time it takes
to setup and manage.
This of course makes the cost for these
campaigns less expensive and when you combine that with Bing's increased
market-share then they're in a position to take some of the ad dollars from
Google (or at least, gain some for themselves).
Yahoo
was founded by Jerry Yang and David Filo in January 1994 and was
incorporated on March 1, 1995. Marissa Mayer, a formerGoogle executive, serves as CEO and President of the company.
Yahoo
is an interesting search engine and one which, until recently, I had a very
hard time taking seriously.
Once upon a time Yahoo was a major leader
in the search field but has been in decline, making bad decision after bad
decision, announcing layoff round after layoff round and
making what can only be described as one of the worst business decisions in
history when they turned down a takeover from Microsoft valued at $33/share.
Yahoo shares dove after that and have never been anywhere close since.
From that point, until 2012, it seemed that
every piece of news from Yahoo was bad news, until July 16 when the
announcement came that they had snagged Marissa Meyer from Google to become
CEO. This was the first move they'd made in a long time and had people
wondering if this might just be the breath of fresh air and change of direction
that the company needed.
From reviews of all hires and selling key properties such as Alibaba to putting their own search technology
back on the forefront; Yahoo has maintained its position as one of the top
three search engines, despite not producing their own organic results.
Other Major Search Engines
Around the Globe
Google
dominates the U.S. and most of the world – but not everywhere. Yahoo and Bing
have had about the same luck (zero) making a dent in Google's search market
share on other continents, but a couple of search engines in other countries
have managed to stay ahead of the Mountain View, California-based search engine.
Baidu
was established in 2000 by Robin Li and Eric Xu. Both of the co-founders are Chinese nationals who studied and worked overseas before
returning to China. In March 2015 , Baidu ranked 4th overall in the Alexa
Internet rankings.
In
China, Baidu is the major player with more than three of every four searches
conducted on their engine.
To say Baidu blends organic with paid
search is misleading, they use a hybrid approach wherein they have pay for
performance (P4P) results (users bid to have their websites place at the top of
what would appear to be the organic results).
In addition, Baidu offers PPC which,
similar to AdWords, is displayed at the top or right of the standard results.
One could argue that the existence of the PPC-like results further confuses the
users clicking on the standard results area into believing they are organically
generated.
While some investors consider Baidu to be
overvalued as a stock, their earnings are consistently high. For companies
looking to market into China, understanding Baidu is crucial.
In 1993 Arkady Volozh and Ilya Segalovich, friends since their school days and by then
working together to develop search software,[16] invented the word "Yandex" to describe their search
technologies. The name initially stood for "Yet Another iNDEXer".
The search engine yandex.ru was launched on September 23, 1997 and was publicly
presented at the Softool exhibition in Moscow.
Yandex
is the primary and most popular of all Russian-language search engines with
significant market dominance in Russia.
On October 1, 2012, Yandex launched their
own browser and mobile app to keep their position secure against Google, their
only real competitor in the space.
Yandex's advantage in Russian seems to be
based on an algorithm that performs much better in understanding the unique
syntax used and integrating that into the consideration of what type of results
the user is likely looking for (for example – is the search string a question
or simply keyword entry).
No comments:
Post a Comment